sales

Tuscaloosa's Apple Authorized Reseller.

We sell all Apple products except for iPhone and Apple Watch.
All of our systems are new, sealed and are covered by Apple’s one year factory warranty. 
All new systems are eligible for AppleCare + to protect you from the costs of accidental damage.  And yes, we sell AppleCare.


MacBook Air M4

Starting at $999.99

MacBook Air M4

Starting at $1,099.99


MacBook Pro M4

MacBook Pro M4 14inch or 16inch. Starting at $1,599.99.

iMac M4 24inch

Silver, blue, green or pink.
Starting at $1299.99
Plus Yellow, orange or purple on $1499.99 models only.*
*Special order only.


Mac mini M4

Starting at $599.

Mac Pro

Custom ordered to your needs.


Studio Display

Order yours today.
Starting at $1599.99

Mac Accessories

Chargers, cables, cases, keyboard covers and more. Catered to your needs.




Apple TV 4K or HD

Get more out of Apple TV. Entertainment. Workouts. Games. All better on the big screen. Starting at $129.99.


AppleCare+

Don't forget AppleCare+.
Available for all Apple devices sold at The Core.

Mac Studio

Order today.
Starting at $1999.99
iPad

iPad mini
iPad (11th Gen)
iPad Air 11" & 13"
iPad Pro 11" & 13"

Starting as low as $349.99
TUSCOM exterior

The Core.

Give us a call or come by and see us.

Located at 615 Queen City Avenue, Tuscaloosa, AL 35401

(On Queen City Avenue – 2 blocks south of University Boulevard)