Your Locally Owned Apple Reseller Store

We sell all Apple products except for iPhone and Apple Watch.

All of our systems are new, sealed and are covered by Apple’s 1 year factory warranty.  

All new systems are eligible for AppleCare +. 

We stock a wide variety of accessories for iPhone, iPad, Apple Watch and Mac computers.

MacBook Air

Starting at $999


MacBook Pro

Choose from the 13inch, 14inch or 16inch. Starting at $1299.

iMac 24inch

Silver, blue, green or pink.
Starting at $1299
Plus Yellow, orange or purple on $1499 models only.*
*Special order only.

iMac 27inch

While supplies last.
Starting at $2199. Save $100. (Reg. $2299.)

Mac Accessories

Chargers, cables, cases, keyboard covers and more.

iOS Accessories

Chargers, charging cables, screen protectors, cases and everything in between. The Core has you and your iPhone/iPad/iPod covered.


Lose your knack for losing things. AirTag has your back.
Starting at $29


Don't forget AppleCare+.
Available for all Apple devices sold at The Core.

Apple TV 4K or HD

Get more out of Apple TV. Entertainment. Workouts. Games. All better on the big screen.

Mac Pro

Custom ordered to your needs.

Mac Studio

Custom ordered to your needs. Starting at $1999.

Studio Display

Order yours today.
Starting at $1599


iPad 10.2inch. Starting at $329.
iPad mini. Starting at $499.
iPad Air 10.9inch. Starting at $599.
iPad Pro 11inch. Starting at $799.
iPad Pro 12inch. Starting at $1099.

Air Pods

AirPods &, AirPods Pro. We also have protective cases to keep your AirPods safe.

Starting at $129

iPod Touch

Available (while supplies last) in Space Gray, Pink, or Red in 32GB. Starting at $199.

The above is only a small representation...

There's more in store at The Core.

Give us a call or come by and see us.

Located at 1351 McFarland Blvd., N.E., Tuscaloosa, AL 35406

(Between the ALSO locally owned 
New Creations Hair Salon and Gillis Jewelers)