Tuscaloosa's Apple Authorized Reseller.

We sell all Apple products except for iPhone and Apple Watch.

All of our systems are new, sealed and are covered by Apple’s one year factory warranty.  

All new systems are eligible for AppleCare + to protect you from the costs of accidental damage.  We sell AppleCare.

MacBook Air M2

Starting at $999.99

MacBook Air M3

Starting at $1,099.99


MacBook Pro M3

MacBook Pro M3 14inch or 16inch. Starting at $1,999.99.
Select models in stock now

iMac M3 24inch

Silver, blue, green or pink.
Starting at $1299
Plus Yellow, orange or purple on $1499 models only.*
*Special order only.

Mac mini M2

256GB, 512GB, or Configured to Order. Starting at $599

Mac Accessories

Chargers, cables, cases, keyboard covers and more. Catered to your needs.


Don't forget AppleCare+.
Available for all Apple devices sold at The Core.

Apple TV 4K or HD

Get more out of Apple TV. Entertainment. Workouts. Games. All better on the big screen. Starting at $129.99.

Mac Studio

Custom ordered to your needs. Starting at $1,999.

Studio Display

Order yours today.
Starting at $1599

Mac Pro

Custom ordered to your needs.


iPad 10th Gen. Starting at $349.

iPad mini. Starting at $499.
iPad Air 11 inch. Starting at $599.
iPad Air 13 inch. Starting at $799.
iPad Pro 11 inch. Starting at $999.
iPad Pro 13 inch. Starting at $1299.

TUSCOM exterior

The Core.

Give us a call or come by and see us.

Located at 615 Queen City Avenue, Tuscaloosa, AL 35401

(On Queen City Avenue – 2 blocks south of University Boulevard)