Your Locally Owned Apple Reseller Store

We sell all Apple products except for iPhone and Apple Watch.

All of our systems are new, sealed and are covered by Apple’s 1 year factory warranty.  

All new systems are eligible for AppleCare +. 

We also stock a wide variety of accessories for iPhone, iPad, Apple Watch and Mac computers.

MacBook Air M1

Starting at $999.99

MacBook Air M2

Starting at $1,099.99


MacBook Pro M2

Choose from the 13inch. Starting at $1,299.99
MacBook Pro M2 14inch or 16inch. Starting at $1,999.99.
Select models in stock now!

iMac 24inch

Silver, blue, green or pink.
Starting at $1299
Plus Yellow, orange or purple on $1499 models only.*
*Special order only.

Mac mini

256GB, 512GB, or Configured to Order. Starting at $599

Mac Accessories

Chargers, cables, cases, keyboard covers and more.

iOS Accessories

Chargers, charging cables, screen protectors, cases and everything in between. The Core has you and your iPhone/iPad/iPod covered.


Lose your knack for losing things. AirTag has your back.
Starting at $29


Don't forget AppleCare+.
Available for all Apple devices sold at The Core.

Apple TV 4K or HD

Get more out of Apple TV. Entertainment. Workouts. Games. All better on the big screen. Starting at $129.99.

Mac Studio

Custom ordered to your needs. Starting at $1,999.

Studio Display

Order yours today.
Starting at $1599

Mac Pro

Custom ordered to your needs.


iPad 9th Gen. Starting at $329.
iPad 10th Gen. Starting at $449.

iPad mini. Starting at $499.
iPad Air 10.9inch. Starting at $599.
iPad Pro 11inch. Starting at $799.
iPad Pro 12inch. Starting at $1099.

Air Pods

AirPods &, AirPods Pro. We also have protective cases to keep your AirPods safe.

Starting at $129

iPod Touch

Available (while supplies last) in Space Gray, Pink, or Red in 32GB. Starting at $199.

The above is only a small representation...

There's more in store at The Core.

Give us a call or come by and see us.

Located at 1351 McFarland Blvd., N.E., Tuscaloosa, AL 35406

New Creations Hair Salon and Gillis Jewelers.  In the same shopping center as Hooligans)